How is PIM for retail business the difference-maker in the market?

Omnichannel selling 

If a retailer doesn’t provide a cohesive customer experience, integrated with multiple channels then it is a loss to the business. PIM implementation provides a comprehensive omnichannel customer experience across different channels for marketing, sales, and customer services. 

This is an ongoing process that happens unhindered and well-coordinated so the customer enjoys a continuous buying journey. Omnichannel buying happens at various touchpoints for the customer to have integrated, coordinated, seamless buying. 

With such a workflow, the result is multiple channels having specifically curated content, and accurate content distributed to various websites, offline and online marketplaces. 

Such a holistic buying journey only tends to rise the conversion rates to a vast level. This makes PIM ideal for omnichannel selling!

Greater profit margins

When your business hype crosses boundaries and reaches continents, your products gain momentum. It all starts with searching your product on search engines and if they appear on the first page of SERPs then chances are buying gets done faster. 

How? Take this as an example, if a customer searches for a sports jacket, and the content is limited to just the normal descriptions, then the customer just skips searching more and leaves the site. And if the data is elaborate and enriched giving a more flamboyant review of the jacket, then it’s tempting the customer to hit the buy button.

The size, the colors, the material, customer reviews from customers who purchased this already, and images to boost the visual appeal makes it detailed information. This prompts faster buying and boosts sales.

Connected & controlled data

In the retail business, product data distribution is not a one-way street. Suppliers pass the product information to retailers, and retailers provide the same to customers eventually. Suppliers may provide disorganized, inaccurate data to retailers, and this poses a threat to business productivity. 

With the onboarding of PIM, product data is extensive, accurate, and organized. PIM also provides a centralized view. This makes the life of a retailer easier and the correct data can now be distributed to customers, marketplaces, offline, and online stores.

Multilingual content

Retail businesses can be widespread and global customers may be regular on your site! They may belong to different geographies and this allows the retailer to create products according to their demands. PIM has capabilities of storing data in multilingual format with descriptions, overviews, prices, and other purchase details. It provides online stores with a broader global visibility!

Enhanced SEO

Did you know that 60% of marketers say that inbound leads are their best sources of leads? Everything starts with a search on SERP’s or Search Engine Result Pages. When the content is keyword-rich and optimized according to SERP’s, then it is a huge deal to rank better and gain momentum with future customers. 

The retail industry with its huge product inventory needs to market well to make its presence felt. PIM elevates SEO to reach the right audience. Retail pim is the way forward…

Faster Time to Market

PIM integration for the retail business speeds the time to market with automation processes. It allows retailers to expand faster and onboard products to reach the market quickly. A fast launch attracts customers without unnecessary delay and everything happens on time for quick conversions and boost sales.